allowing the employee more freedom to discover and define his 
function. Likewise, in reading a detective story the reader 
participates as co-author simply because so much has been 
left out of the narrative. The open-mesh silk stocking is far 
more sensuous than the smooth nylon, just because the eye 
must act as hand in filling in and completing the image, exactly 
as in the mosaic of the TV image.

     Douglas Cater in The Fourth Branch of Government  tells 
how the men of the Washington press bureaus delighted to 
complete or fill in the blank of Calvin Coolidge’s personality. 
Because he was so like a mere cartoon, they felt the urge to 
complete his image for him and his public. It is instructive that 
the press applied the word “cool” to Cal. In the very sense of a 
cool medium, Calvin Coolidge was so lacking in any articulation 
of data in his public image that there was only one word for